Everyone Loves Free
August 25, 2006 | In Best Practices, Marketing/Promotion |My grandfather always used to say “For free you take, for pay you hesitate.” Well merchants it’s time to start taking. The nice folks over at Wiley, publishers of the Dummies guides, have graciously provided a FREE chapter of Rob Snell’s Starting a Yahoo! Business for Dummies.
The chapter, Converting Browsers Into Buyers, (PDF) includes:
- Ten tips for increasing customer confidence (and likelihood to purchase)
- Eleven tips for customizing product pages
- Over a dozen tips for improvements to your checkout pages
- Usability pointers such as monitoring the user’s of your site and increasing the page loading speed.
So now’s your chance to get a free taste of all the good advice Rob has to offer in his book. And if you like what you are reading, you can purchase Starting a Yahoo! Business For Dummies from Amazon.com.
Paul Boisvert
Yahoo! Small Business
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[...] I’m all about free resources, and just recently the Official Yahoo Store blog pointed out that Wiley, publishers of the popular “Dummies” book series, made available for free a chapter from Rob Snell’s Starting a Yahoo! Business for Dummies. [...]
Pingback by Free conversion rate tips : Web site effectiveness blog: Rick Whittington Consulting — September 5, 2006 #
Thanks, Paul!
Comment by Rob Snell — September 19, 2006 #