Yahoo! Small Business Holiday Shopping Survey Release

Just a quick note to point out a survey that we released yesterday in cooperation with Harris Interactive. The survey polled a group of shoppers on questions related to their holiday buying. Some interesting findings include:

• Almost two-thirds of shoppers said niche or boutique stores were the best place to find unique gifts.
• Three-fourths of those surveyed said they are likely to purchase gifts from an online small business.

Other interesting survey results:

• A trusted secure online payment system led in terms of providing a positive shopping experience followed by a site that is easy to navigate and a simple checkout process.
• Free shipping followed by online discounts and hassle-free return policy were the greatest incentives to make a purchase.
• Recommendations from family and friends slightly beat out search engines in terms of influencing where shoppers buy products.

For more info read our press release.

Paul Boisvert
Yahoo! Small Business