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1. This is a great tool. E-mail marketing has huge benefits with very little costs, and should not be ignored as a marketing method. By using Simple Promotional Email you can get a jump start on building (or increasing) traffic to their store.

   The best time to try this promotional tool is NOW. Good job Y!

   Comment by Kurt — August 1, 2007 #

2. When I pick my email address from the drop down and send to another of my addresses the from address says my full name instead of my business full name which is in the name field of the email address i’m using as my from address. I set the name of that email account in my email control panel so i’d assume that the name from that email address would be in the name of the from address for the promotional emails but it’s not. How do I change the name of the from address?

   Thanks!

   Comment by Kambiz — August 2, 2007 #

3. I hope this isn’t a stupid question, but is there a “built-in” way with our yahoo stores to have customers opt-in or request that they be part of, or added to, and email list? And, if so, is it a managable list that you can remove people from at their request. And, then, if Yahoo does not provide a list, is there a provider that would do something like this? Thanks for the help and any suggestion!!

   Comment by Pat — August 2, 2007 #

4. Pat–The only stupid question is one you don’t ask. There is built-in way to collect opt-in requests through our email marketing partner, Got. They offer a full-featured email marketing tool. Merchants that sign up for the service, can then enable an opt-in checkbox in checkout. More info on enabling Got in checkout. Click the “Email Marketing” link in the Promotion column of the Store Manager for more info on Got.

   Merchants that wish to maintain their own mailing lists can use the “mailing lists” feature (also in the Promote column) to add, edit, delete names from the list. Merchants can add a form field to their site to collect email addresses for shoppers. Shoppers that sign up will be added to the names in the mailing list.

   So the answer is we have both. Merchants that are serious about email marketing can use Got for full-featured email marketing (multiple lists, targeted emails, etc), and merchants can also manage mailing lists themselves.

   Paul

   Comment by Administrator — August 2, 2007 #

5. Kambiz,
   This is a known limitation of the tool right now. Yahoo! Business Mail does not have an API that we could use to pull in the business name. Part of the point of the tool though is it is really intended to be a personal email from a merchant to friends, family, colleagues, known customers–in other words people you know and that know you so as to have the highest open and click-through rates possible. Consider trying the personal approach as personality goes a long way in building relationships between you and your customers. If this is critical for you, I would recommend looking at a full featured email marketing provider such as our partner, Got.

   Paul

   Comment by Administrator — August 2, 2007 #

6. Way to go!

   Are there future plans to allow the design template to be customized?

   Comment by Scott — August 2, 2007 #

7. Great news! Thanks again !!

   Comment by Pat — August 2, 2007 #

8. Thanks Scott. We call it the “simple promotion email” first and foremost because it is really simple to use, but also to help differentiate it from a full email marketing tool. Could we do this in the future? Certainly. When we would do it though (and this is true for all features under consideration) will be based on demand for this type of customization, and most importantly the benefit to merchants and our business from offering such a feature.

   And a head’s up merchants–check out Scott’s blog at blog.exclusiveconcepts.com for some great search engine marketing tips.

   Paul

   Comment by Administrator — August 2, 2007 #

9. I have the same Very Annoying Problem as Kambiz. After hours of waisted time trying to change the “from address” to the name of my website.. I was unable to do so. The “personal approach” suggestion isn’t the problem. I wanted to send Professional looking emails from my new website that I’m proud of. But from what I see here it is technically not possible. Glad I found that info here so that I finally know I’m not doing something wrong. I won’t be sending the emails.
   Thanks,
   Joe

   Comment by Joe — January 16, 2008 #

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