CNET blog features Yahoo! merchants

Yahoo! merchants Sarah Headrick and Sarah Rivera of Custom Made for Kids, who sell personalized children’s books, were recently featured in a CNET.com blog article that looked at women and online entrepreneurship. The authors and internet retailers shared their thoughts about the benefits of an online store and the ordering process, and how these are well-suited to their business needs. Check it out to learn more about their experience, and the ways in which they’ve used online tools and information to their advantage.

Taking a moment to stop by the Custom Made for Kids site and checking out their product’s virtual tour is also well worth the time, even if you’re not looking for a children’s book. Here, customers can enter a few custom details and then preview the first three pages of The First Adventures of Incredible You, allowing them to see the quality of the book and how it uses their information. Including a virtual tour for one or more of your store’s key products is a great way to give customers an in-depth look at what they’re ordering and can turn store visitors into buyers, by adding value to the shopping experience that goes beyond what even good product images and detailed descriptions can provide.

Jennifer Farwell
Yahoo! Small Business