Measuring Cross-Sell Performance and Increasing Flexibility

When we launched enhancements to Cross-Sell last fall, there were some features we wanted to deliver but could not. Since the launch, we’ve also received feedback from merchants requesting some refinements. With this release, we’re introducing new Cross-Sell reporting, custom pricing labels, and changes to the cart display.

Cross-Sell Reporting

For merchants using the latest version of Cross-Sell, there are six new graphs available in the Graphs section of Store Manager. These graphs allow you to view orders and revenue from auto-suggest, merchant created rules, or the two types of cross-sell combined. With this insight into cross-sell performance, you can now test using each type of cross-sell to determine which one works best for your site. For auto-suggestions, note that the more traffic and sales you have, the more data the auto-suggestions have to work with, so if you’re not using auto-suggest now you may want to revisit it as your store grows. In order to ensure that all cross-sell data is properly collected, a one time publish of Order Settings is needed once the new graphs are available. Please note it can take up to 48 hours for cross-sell statistics to be compiled and reflected in these new reports (e.g. cross-sell driven purchases made on Wednesday will show up in the graphs by Saturday).

Pricing Labels

Some of the feedback we received on the cross-sell addition to product pages pointed out that the pricing labels were confusing to shoppers when products had sale prices but not cross-sell prices. We agree, and we also recognize that each store has its own needs. While, we will continue to provide default labels (which now distinguish between sale price and cross-sell discount price to clear up that confusion), you can also customize all the pricing labels for price, sale price, and cross-sell discount price in product pages and in the cart. Order Settings must be published the first time new labels are created for the labels to take effect.

Cart Display

We also fixed an issue that affected cross-sell appearance in the cart. Cross-sell products once again have their name and info beside them, rather than below them.

Laurie Briggs
Yahoo! Small Business