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	<title>Official Yahoo! Store Blog tips and tricks for ecommerce success &#187; Best Practices</title>
	<link>http://ystoreblog.com/blog</link>
	<description>Tips, Tricks, and Best Practices</description>
	<pubDate>Tue, 13 May 2008 21:18:55 +0000</pubDate>
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		<title>Delivering the Complete Package</title>
		<link>http://ystoreblog.com/blog/2008/04/delivering-the-complete-package/</link>
		<comments>http://ystoreblog.com/blog/2008/04/delivering-the-complete-package/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:26:48 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2008/04/delivering-the-complete-package/</guid>
		<description><![CDATA[With Mother&#8217;s Day coming up, I was recently browsing the Vermont Teddy Bear and PajamaGram stores for some gift ideas. While looking at the items in each store&#8217;s Mother&#8217;s Day section, as a potential customer, something caught my eye &#8211; messaging about the free gift packaging, gift card, and other special items included with every [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2008/04/delivering-the-complete-package/feed/</wfw:commentRss>
		</item>
		<item>
		<title>CNET blog features Yahoo! merchants</title>
		<link>http://ystoreblog.com/blog/2008/03/cnet-blog-features-yahoo-merchants/</link>
		<comments>http://ystoreblog.com/blog/2008/03/cnet-blog-features-yahoo-merchants/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 12:55:52 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2008/03/cnet-blog-features-yahoo-merchants/</guid>
		<description><![CDATA[Yahoo! merchants Sarah Headrick and Sarah Rivera of Custom Made for Kids, who sell personalized children&#8217;s books, were recently featured in a CNET.com blog article that looked at women and online entrepreneurship. The authors and internet retailers shared their thoughts about the benefits of an online store and the ordering process, and how these are [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2008/03/cnet-blog-features-yahoo-merchants/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Do your photos need more zing? Give them a little &#8220;Bling&#8221;</title>
		<link>http://ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/</link>
		<comments>http://ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 16:30:51 +0000</pubDate>
		<dc:creator>jfarwell</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/</guid>
		<description><![CDATA[It&#8217;s no secret that the quality of a store&#8217;s product images can have a significant impact on its sales. If you&#8217;ve invested time and effort to refine your product images, then you&#8217;ve likely found image editing can be a labor-intensive process, especially when removing and replacing backgrounds or improving the overall quality. So when I [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How&#8217;s Your Availability?</title>
		<link>http://ystoreblog.com/blog/2007/11/hows-your-availability/</link>
		<comments>http://ystoreblog.com/blog/2007/11/hows-your-availability/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 05:40:19 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/11/hows-your-availability/</guid>
		<description><![CDATA[A merchant recently asked about how to insert a custom message between the item price and the add to cart button that would show the availability of the item. With this merchant, he was putting up items in his store for collectible die-cast cars that were not released yet. It makes sense for this merchant [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/11/hows-your-availability/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Useful Article on Building Trust on the About Us Page</title>
		<link>http://ystoreblog.com/blog/2007/11/useful-article-on-building-trust-on-the-about-us-page/</link>
		<comments>http://ystoreblog.com/blog/2007/11/useful-article-on-building-trust-on-the-about-us-page/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 21:23:13 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/11/useful-article-on-building-trust-on-the-about-us-page/</guid>
		<description><![CDATA[I recently came across a helpful article on Search Engine Guide about ways to improve your About Us page. I had blogged about building trust and showing personality to increase conversions last July after reading a case study on MarketingSherpa, but the article from Stoney deGeyter is a great example.
In the article Stoney shows five [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/11/useful-article-on-building-trust-on-the-about-us-page/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Link Building Strategies: Tapping Your Suppliers for a Fresh Supply of In-bound Links</title>
		<link>http://ystoreblog.com/blog/2007/09/link-building-strategies-tapping-your-suppliers-for-a-fresh-supply-of-in-bound-links/</link>
		<comments>http://ystoreblog.com/blog/2007/09/link-building-strategies-tapping-your-suppliers-for-a-fresh-supply-of-in-bound-links/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 17:32:58 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/09/link-building-strategies-tapping-your-suppliers-for-a-fresh-supply-of-in-bound-links/</guid>
		<description><![CDATA[Today’s Y!Store blog is another guest column by long-time Yahoo! Store owner and developer Rob Snell of Snell Brothers, still located in sleepy Starkville, Mississippi. Rob blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, is the author of a new book on Yahoo! Store: Starting a Yahoo! Business For Dummies, and is [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/09/link-building-strategies-tapping-your-suppliers-for-a-fresh-supply-of-in-bound-links/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Screencast for Improving Product Pages</title>
		<link>http://ystoreblog.com/blog/2007/08/screencast-for-improving-product-pages/</link>
		<comments>http://ystoreblog.com/blog/2007/08/screencast-for-improving-product-pages/#comments</comments>
		<pubDate>Tue, 28 Aug 2007 23:14:20 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/screencast-for-improving-product-pages/</guid>
		<description><![CDATA[Just a quick note to call your attention to a screencast  for optimizing product pages (fancy word for video recording of someone&#8217;s  monitor) recently posted over at GrokDotCom by Bryan Eisenberg, co-author of Call to Action:Secret Formulas to Improve Online Results and Waiting for Your Cat to Bark, and several other good ebooks. [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/08/screencast-for-improving-product-pages/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Knowing What&#8217;s Right to Write for Product Page Content</title>
		<link>http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/</link>
		<comments>http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 21:45:09 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Getting Started]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/</guid>
		<description><![CDATA[All too often I see merchants with stores that have recently opened (or have been open for a while but are complaining about lack of natural search traffic), with product pages that lack sufficient original content. Now while writing for the web means you write less (and make your text scanable with bullet points and [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Zappos CEO Bares His &#8220;Sole&#8221; and Shares His Lessons</title>
		<link>http://ystoreblog.com/blog/2007/08/zappos-ceo-bares-his-sole-and-shares-his-lessons/</link>
		<comments>http://ystoreblog.com/blog/2007/08/zappos-ceo-bares-his-sole-and-shares-his-lessons/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 19:53:09 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/zappos-ceo-bares-his-sole-and-shares-his-lessons/</guid>
		<description><![CDATA[I always think it’s better to learn from the mistakes of others, than to make the mistakes yourself (unless you’re one of those people that really need that first-hand experience to learn something). With that in mind, I thought I would pass along a link to a great write-up by Melissa Dowling available at Multichannel [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/08/zappos-ceo-bares-his-sole-and-shares-his-lessons/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Finnish Gifts Blog Interview</title>
		<link>http://ystoreblog.com/blog/2007/07/finnish-gifts-blog-interview/</link>
		<comments>http://ystoreblog.com/blog/2007/07/finnish-gifts-blog-interview/#comments</comments>
		<pubDate>Wed, 11 Jul 2007 03:35:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/07/finnish-gifts-blog-interview/</guid>
		<description><![CDATA[I conducted the following interview with Chad Trent, marketing manager for Finnish Gifts. I had met the owner of the site, Ben Horn, at the Internet Retailer show. After reviewing their store I noticed how they had incorporated a blog. I wanted to find out their reasons for starting a blog and the results they [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/07/finnish-gifts-blog-interview/feed/</wfw:commentRss>
		</item>
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