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	<title>Official Yahoo! Store Blog tips and tricks for ecommerce success &#187; Marketing/Promotion</title>
	<link>http://ystoreblog.com/blog</link>
	<description>Tips, Tricks, and Best Practices</description>
	<pubDate>Tue, 13 May 2008 21:18:55 +0000</pubDate>
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		<title>Pimpin&#8217; Your Products: Rob Snell&#8217;s PubCon &#8216;07 Presentation</title>
		<link>http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/</link>
		<comments>http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 22:12:45 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/</guid>
		<description><![CDATA[Long-time Yahoo! merchant and marketing guru Rob Snell recently presented on a panel at PubCon 2007, the WebMasterWorld convention. He graciously provided a copy of his presentation in PDF format for other merchants to read. And while there is no audio, and therefore you’re missing out on all the great &#8220;Rob-isms&#8221; (and a huge helping [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Would You Like Cross-sell With That? Yahoo! Improves Cross-sell Feature</title>
		<link>http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/</link>
		<comments>http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 03:24:00 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<category><![CDATA[News &#038; Announcements]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/</guid>
		<description><![CDATA[Most of us have had the experience of being asked whether we want to add fries to a fast food order, add batteries to the purchase of any product that requires them, or to upgrade to a higher end model when selecting frankly anything at an electronics store. These scenarios are common because cross-selling is [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/feed/</wfw:commentRss>
		</item>
		<item>
		<title>That’s What Friends Are For</title>
		<link>http://ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/</link>
		<comments>http://ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 07:18:47 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<category><![CDATA[News &#038; Announcements]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/</guid>
		<description><![CDATA[Your online store is built, and the virtual shelves are stocked. You have a payment processor, and your tax and shipping rules are set up. You’re now officially open for business. Great… now what? While the obvious next step might be to market your store, what’s not clear is who to market to, and how [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Using Video to Drive Traffic and Conversions: a Merchant Interview</title>
		<link>http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/</link>
		<comments>http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 06:02:54 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/</guid>
		<description><![CDATA[The following post comes out of an email interview I did with Lars Hundley, owner of cleanairgardening.com and several other successful Yahoo! stores. I met Lars at the Internet Retailer conference and he showed me how he has incorporated video into his sites and we talked about how it has helped.

Lars demonstrates the Big Round [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Karl Ribas Recaps SMX&#8211;Search Marketing Expo</title>
		<link>http://ystoreblog.com/blog/2007/06/karl-ribas-recaps-smx-search-marketing-expo/</link>
		<comments>http://ystoreblog.com/blog/2007/06/karl-ribas-recaps-smx-search-marketing-expo/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 16:33:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/06/karl-ribas-recaps-smx-search-marketing-expo/</guid>
		<description><![CDATA[The following post comes from search engine marketing consultant Karl Ribas of All Web Promotion. At the same time that the Yahoo! Merchant Solutions team was busy at Internet Retailer 2007, the elite of the search marketing world gathered at the first Search Marketing Expo conference. Karl provides an excellent recap of his experience in [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/06/karl-ribas-recaps-smx-search-marketing-expo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Due Maternity Connects with Customers and Drives Traffic with Yahoo! Widgets</title>
		<link>http://ystoreblog.com/blog/2007/06/due-maternity-connects-with-customers-and-drives-traffic-with-yahoo-widgets/</link>
		<comments>http://ystoreblog.com/blog/2007/06/due-maternity-connects-with-customers-and-drives-traffic-with-yahoo-widgets/#comments</comments>
		<pubDate>Wed, 13 Jun 2007 19:15:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/06/due-maternity-connects-with-customers-and-drives-traffic-with-yahoo-widgets/</guid>
		<description><![CDATA[The following post is an interview with Albert DiPadova of Due Maternity. Albert alerted us to his use of Yahoo! Widgets as another tool to help build community, engage with new and returning visitors, and drive traffic through providing valuable content to customers.&#8211;Paul
Tell me a bit about Due Maternity? How long have you been in [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/06/due-maternity-connects-with-customers-and-drives-traffic-with-yahoo-widgets/feed/</wfw:commentRss>
		</item>
		<item>
		<title>FlyingPeas Adds Featured Customers as well as Featured Products</title>
		<link>http://ystoreblog.com/blog/2007/05/flyingpeas-adds-featured-customers-as-well-as-featured-products/</link>
		<comments>http://ystoreblog.com/blog/2007/05/flyingpeas-adds-featured-customers-as-well-as-featured-products/#comments</comments>
		<pubDate>Fri, 18 May 2007 06:25:50 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Marketing/Promotion]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/05/flyingpeas-adds-featured-customers-as-well-as-featured-products/</guid>
		<description><![CDATA[The following post contains excerpts of an interview I did with Terra Malcom Carmichael regarding her store, FlyingPeas.com. Terra’s store sells &#8220;hip&#8221;  and high-quality baby products, but more than the funny t-shirts or funny bibs (or even the great custom design), what caught my eye and the subject of this post, is her page [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/05/flyingpeas-adds-featured-customers-as-well-as-featured-products/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mississippi Meets Manhattan:Rob Snell Gives the Low-down on SES NY</title>
		<link>http://ystoreblog.com/blog/2007/04/mississippi-meets-manhattanrob-snell-gives-the-low-down-on-ses-ny/</link>
		<comments>http://ystoreblog.com/blog/2007/04/mississippi-meets-manhattanrob-snell-gives-the-low-down-on-ses-ny/#comments</comments>
		<pubDate>Fri, 13 Apr 2007 17:21:14 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/04/mississippi-meets-manhattanrob-snell-gives-the-low-down-on-ses-ny/</guid>
		<description><![CDATA[The following post comes courtesy of Rob Snell, long-time Yahoo! Store owner and marketing guru. Rob has submitted posts before but this time I asked if he could give his thoughts on the Search Engine Strategies New York conference going on this week. If you couldn’t make it out there, the following is a great [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/04/mississippi-meets-manhattanrob-snell-gives-the-low-down-on-ses-ny/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thinking About Shopping Comparison Engines:Part Two</title>
		<link>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-two/</link>
		<comments>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-two/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 16:32:37 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-two/</guid>
		<description><![CDATA[This post comes to you courtesy of Brian Smith. In the first post of this two-part article, Brian talked about concerns merchants may have with shopping comparison sites. In part two Brian discusses how to get started with shopping comparison engines.&#8211;Paul
Step 1: Make sure you’re ready to track everything. Yahoo! Store provides basic analytics through [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-two/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thinking About Shopping Comparison Engines:Part One</title>
		<link>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-one/</link>
		<comments>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-one/#comments</comments>
		<pubDate>Thu, 08 Mar 2007 01:03:20 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing/Promotion]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-one/</guid>
		<description><![CDATA[This post comes to you courtesy of Brian Smith. Brian runs SingleFeed, a self- service data feed management, submission, and optimization system for small and medium sized merchants. He is also an analyst for the shopping comparison engine industry through his blog, ComparisonEngines.com. In the first post of this two-part article, Brian will talk about [...]]]></description>
		<wfw:commentRss>http://ystoreblog.com/blog/2007/03/thinking-about-shopping-comparison-enginespart-one/feed/</wfw:commentRss>
		</item>
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