One-Two Punch Webinar: Web Design and Online Marketing Best Practices to Grow Your Yahoo! Store

Join Scott Smigler (Exclusive Concepts) and Eric Yonge (EYStudios) on Thursday, May 15 at 1 p.m. EDT as they present One-Two Punch, a free webinar that will highlight web design and online marketing best practices used to design and market million-dollar Yahoo! Stores.

Topics will include:

PUNCH 1: Branding and Design for your Yahoo! Store

• Why branding is important
• How you can identify and communicate your brand through your website and collateral
• Helpful tips and tricks for your website

PUNCH 2: Getting traffic to your Yahoo! Store and converting browsers into buyers

• Search engine optimization best-practices
• Viral marketing and social media
• Email marketing
• Analytics and conversions

Sign-up now for free. Limited spaces are available.

Join Yahoo! at the E-Commerce Summit in New Orleans April 23rd & 24th

Is your business optimized? Are you working with the best vendors? Have you negotiated the best services and rates? Do you ever really know?!

It’s tough to know the all answers, but a good business manager should always make the effort. Yahoo! Store is working with an educational trade association of small business owners, called the E-Commerce Merchants (www.ecommercemerchants.org) to help Yahoo! Store customers improve their online sales strategy.

E-Commerce Merchants is a network of hundreds of small business owners around the country who collaborate to improve their businesses. By working together they are able to share ideas, tips, suggestions and resources on what is working for them and what they need help with. The group has been around for a few years and has amassed a fantastic portfolio of business best-practices and industry contacts for its members, many of whom provide discounted pricing to the members.

This trade association offers periodic webinars that allow you to interact with industry leaders on a range of important topics as well as in-person networking and educational presentations at their bi-annual E-commerce Summits. Join me at this year’s Summit in New Orleans April 23rd & 24th as I present on a special Yahoo! Store panel with Yahoo! Partner, Shawna Fennell of 1 Choice 4 Your Store.

Yahoo! has 25 FREE VIP passes for you to attend the New Orleans E-commerce Summit on April 23rd and 24th! Passes are available first-come, first-served. To register please use this link:
www.ecmta.org/ecommerce-summit-spring-2008/index.cfm?code=YHOO

(This is a very special offer, so to ensure no seats go empty a $99 deposit is required during registration. You will be refunded $99 when you arrive at the event in New Orleans.)

Looking forward to seeing you in New Orleans!

Mike Ober
Yahoo! Small Business

Exclusive Concepts Free Webinar: Email Campaigns

Merchants who’d like to learn more about running email campaigns for their store may be interested in an upcoming free webinar, Generating New Sales from Old Customers with Email, hosted by Exclusive Concepts. Join them on Wednesday April 9, 2008 from 1-2 p.m. EDT and learn how to:

• Use email to speak directly to the different segments of your marketing database
• Optimize your email success by designing for maximum deliverability and usability
• Refine your email program by analyzing key metrics and testing influential variables

Sign up for the webinar.

Get Some Exclusive Advice: Exclusive Concepts Webinar on Site Design March 5th

Just a heads up to merchants that Exclusive Concepts is hosting a free webinar Yahoo! Store Success by Design: Leverage Effective Design to Increase Sales on Wednesday March 5th at 1:00pm (EST). As the webinar title indicates, the topic of the webinar will focus on how design changes can increase sales. Specifically, Exclusive Concepts will discuss using data to identify problems with your current design, how to ensure your redesign does not negatively impact your SEO efforts, and how your design can support search advertising programs with effective landing page design. I would encourage merchants to attend who may be thinking about redesigning their site.

Sign up for the webinar today.